Soma and Aindirla Ghosh, a mother-daughter duo from Kolkata run their creative venture of making exclusively beautiful handmade pieces of jewelry of mainly jute and other variations as well. Soma Ghosh who is a homemaker does the main work of making the crafts and her daughter Aindrila who is a Dental Surgeon by profession takes care of the marketing part. The duo believes that 'art spreads happiness and feeds the soul'.