Started as a hobby, which gradually turned into passion, Qudsia loves indulging in creating pieces of art through the technique of macramé. “Art is important as it gives you beauty of freedom,” Qudsia sees art as a free form of expression of the human mind and senses. After starting her brand ‘Knot It All’ she started focusing on generating designs based on customer feedback. “So basically it is a collaboration between my customers and I.” From the historically rich city of Ahmedabad, Qudsia takes inspiration from the heritage of the city, to which she credits the ‘unique archaic and contemporary’ feel of her work.

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"I never leave the house without my jewelry. It just adds that extra sparkle."

Paris Hilton